About me
I’m on a mission to help companies like you get maximum ROI out of your online marketing budget.
I share great relationships with our clients, and if you see yourself in this picture, it’s likely we’ll share a great relationship, too.
BIO
I started my online journey at the nascence of the internet searching for Phish bootlegs. For reference, this was when it was called “The Information Superhighway” (and Lycos and Magellan were the leading web browsers). I connected with other “phans” from across the nation, some of whom I’m still friends with to this day.
Upon graduation, I wanted to marry my love of writing with my love of skiing, so I rode out to Colorado with a folder full of my very-short resume, and hit every ski town publication until one would hire me. The experience of writing for a small, family-owned weekly newspaper proved to be amazing for me (and for them; they were only paying me $11/hour). I took every assignment thrown at me (and slept on every couch offered me), until working my way into the Arts & Entertainment Editor – literally a dream job for a recent college grad.
When the Vail Trail asked me to help put together its first website, I went down this virtual rabbit hole and learned to code. My fascination with the Net’s immediacy and its incredible potential quickly transitioned me away from print media. I’ve been hooked ever since.
My last media stint was as Time, Inc.’s first-ever search engine optimization manager. When I saw what I could do with search marketing for publications like Southern Living and Real Simple, I decided to follow my entrepreneurial instincts and strike out independently.
For several years I moonlit then founded Flagstone Search Marketing in 2012. I’ve helped dozens of clients from small businesses to Fortune 500 companies maximize their budgets. (A few examples are referenced below.)
Later, I launched Trial Law Digital to help attorneys develop an online presence that would propel long-term, sustainable growth. I specialize in helping law firms improve sales and revenue performance by more effectively marketing online via search engines, social media, and programmatic display.
I love initiating, developing, and implementing big ideas. I have broad experience working collaboratively with different people and departments as well as utilizing vendor relationships. Let’s build a fantastic customer experience together!
Qualifications
Compassionate leader and team builder.
Results-driven entrepreneur and self-starter.
Skilled in developing long-term relationships based on trust and integrity.
Significant expertise in legal marketing strategy, development, and execution.
Skills
Professional
Experience
2013-Present
Flagstone Search Marketing,
Trial Law Digital
Owner
- Launched and grew a virtual marketing agency specializing in digital marketing, resulting in $500K+ annual sales.
- Launched Trial Law Digital, a division of Flagstone Search Marketing to focus on the unique marketing needs of lawyers and law firms.
- Results-based agency specializing in online lead generation.
- nternet marketing consultant helping businesses improve sales and revenue performance with savvy online marketing.
2010-2013
International Expeditions/ Tui Travel Plc
E-Commerce Director
- Led team, hired outside vendors, and reported regularly to global operations, to develop website and e-commerce strategy for a multi-million international tour operator — on-time and under budget.
- Increased web-based bookings by 20%; Conversion rates by 20%; and E-marketing open rates by 28%.
2001-2010
Time Inc Lifestyle Digital
Senior Editor,
Search Engine Optimization
- Established partnership with 10Best.com to create a national travel portal integrating content from six different publications.
- First person appointed to oversee Search Engine Optimization at Time Inc. for multiple publications.
- Increased monthly unique visitors from 200K TO 2M.
- Managed a prestigious internship program which included mentoring others resulting in several interns achieving full-time employment and successful advancement through the company.
Professional Experience
2013-Present
Flagstone Search Marketing,
Trial Law Digital
Owner
- Launched and grew a virtual marketing agency specializing in digital marketing, resulting in $500K+ annual sales.
- Launched Trial Law Digital, a division of Flagstone Search Marketing to focus on the unique marketing needs of lawyers and law firms.
- Results-based agency specializing in online lead generation.
- nternet marketing consultant helping businesses improve sales and revenue performance with savvy online marketing.
2010-2013
International Expeditions/ Tui Travel Plc
E-Commerce Director
- Led team, hired outside vendors, and reported regularly to global operations, to develop website and e-commerce strategy for a multi-million international tour operator — on-time and under budget.
- Increased web-based bookings by 20%; Conversion rates by 20%; and E-marketing open rates by 28%.
2001-2010
Time Inc Lifestyle Digital
Senior Editor,
Search Engine Optimization
- Established partnership with 10Best.com to create a national travel portal integrating content from six different publications.
- First person appointed to oversee Search Engine Optimization at Time Inc. for multiple publications.
- Increased monthly unique visitors from 200K TO 2M.
- Managed a prestigious internship program which included mentoring others resulting in several interns achieving full-time employment and successful advancement through the company.
Skills
My Experience
Marketing executive with 20 years of digital marketing, e-commerce, social media, and development experience.
Highly skilled and effective marketing strategist.
10 years specialization in digital marketing strategy and lead development for law firms and service businesses.
Founder and developer of Flagstone Search Marketing and Trial Law Digital, two full-service marketing agencies specializing in services for businesses and law firms.
Skills
EDUCATION
PROFESSIONAL HIGHLIGHTS
- 20+ law firms
- Expert Witness — digital and social media marketing.
- Quoted as subject matter expert by Forbes, SEMRush, Inc.com, Chicago Tribune, Huffington Post, Business.com, Evernote, and more.
About Me
- Husband. Father. Son. Awesome uncle.
- Avid live music phan having seen Phish, Grateful Dead, and Widespread Panic 200+ times.
- Reader of Beat Generation literature.
- Passionate writer of sentence fragments.
Notable Clients
