About me

I’m on a mission to help companies like you get maximum ROI out of your online marketing budget.

I share great relationships with our clients, and if you see yourself in this picture, it’s likely we’ll share a great relationship, too.

BIO
Greetings! For the last eight years, I’ve been on a mission to help businesses improve their customer engagement and get maximum ROI out of their digital spend. Now, I’m ready to join and collaborate on a team again.

I started my online journey at the nascence of the internet searching for Phish bootlegs. For reference, this was when it was called “The Information Superhighway” (and Lycos and Magellan were the leading web browsers). I connected with other “phans” from across the nation, some of whom I’m still friends with to this day.

Upon graduation, I wanted to marry my love of writing with my love of skiing, so I rode out to Colorado with a folder full of my very-short resume, and hit every ski town publication until one would hire me. The experience of writing for a small, family-owned weekly newspaper proved to be amazing for me (and for them; they were only paying me $11/hour). I took every assignment thrown at me (and slept on every couch offered me), until working my way into the Arts & Entertainment Editor – literally a dream job for a recent college grad.

When the Vail Trail asked me to help put together its first website, I went down this virtual rabbit hole and learned to code. My fascination with the Net’s immediacy and its incredible potential quickly transitioned me away from print media. I’ve been hooked ever since.

My last media stint was as Time, Inc.’s first-ever search engine optimization manager. When I saw what I could do with search marketing for publications like Southern Living and Real Simple, I decided to follow my entrepreneurial instincts and strike out independently.

For several years I moonlit then founded Flagstone Search Marketing in 2012. I’ve helped dozens of clients from small businesses to Fortune 500 companies maximize their budgets. (A few examples are referenced below.)

Later, I launched Trial Law Digital to help attorneys develop an online presence that would propel long-term, sustainable growth. I specialize in helping law firms improve sales and revenue performance by more effectively marketing online via search engines, social media, and programmatic display.

I love initiating, developing, and implementing big ideas. I have broad experience working collaboratively with different people and departments as well as utilizing vendor relationships. Let’s build a fantastic customer experience together!

Qualifications

Compassionate leader and team builder.

Results-driven entrepreneur and self-starter.

Skilled in developing long-term relationships based on trust and integrity.

Significant expertise in legal marketing strategy, development, and execution.

Skills

Digital media
90%
Search marketing
60%
PPC/SEM
50%
WordPress development
60%
Marketing automation
40%
Client success
95%

Professional
Experience

2013-Present

Flagstone Search Marketing,
Trial Law Digital

Owner

2010-2013

International Expeditions/ Tui Travel Plc

E-Commerce Director

2001-2010

Time Inc Lifestyle Digital

Senior Editor,
Search Engine Optimization

Professional Experience

2013-Present

Flagstone Search Marketing,
Trial Law Digital

Owner

2010-2013

International Expeditions/ Tui Travel Plc

E-Commerce Director

2001-2010

Time Inc Lifestyle Digital

Senior Editor,
Search Engine Optimization

Skills

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Digital media
90%
Search marketing
60%
PPC/SEM
50%
WordPress development
60%
Marketing automation
40%
Client success
95%

My Experience

Marketing executive with 20 years of digital marketing, e-commerce, social media, and development experience.

Highly skilled and effective marketing strategist.

10 years specialization in digital marketing strategy and lead development for law firms and service businesses.

Founder and developer of Flagstone Search Marketing and Trial Law Digital, two full-service marketing agencies specializing in services for businesses and law firms.

Notable Clients